Zakes Bantwini Becomes Corona’s First African Brand Ambassador
Zakes Bantwini Corona Brand Ambassador has become one of the biggest entertainment and lifestyle partnerships of the year after the Grammy Award-winning musician, producer and entrepreneur was officially announced as Corona South Africa’s Brand Ambassador for Africa.
The landmark collaboration celebrates more than music. It represents a shared philosophy of embracing nature, slowing down and creating unforgettable moments outdoors while showcasing African creativity on some of the world’s biggest stages.
Currently on his European summer tour, Bantwini is taking South African music to international audiences while representing Corona across iconic destinations including Palma de Mallorca, Lisbon, Hamburg, Berlin and Amsterdam.
For Corona, the partnership goes beyond celebrity endorsement. It is about celebrating a lifestyle built around authentic experiences, travel, music and meaningful connections with nature.
Throughout the tour, fans will be able to follow Bantwini’s journey through an exclusive Instagram series titled Golden Hour – On the Road With Zakes Bantwini, offering a behind-the-scenes look at life on tour. The experience will conclude with a documentary-style short film to be released on YouTube, giving audiences an intimate view of the artist beyond the stage.
The announcement follows several memorable performances during Bantwini’s European tour, including appearances in Spain alongside fellow South African electronic music icon Shimza. These performances continue to reinforce Bantwini’s growing influence as one of Africa’s most celebrated musical exports.
The partnership also strengthens Corona’s long-standing association with outdoor music experiences. Bantwini has already become a familiar face at the Corona Sunsets Festival, where spectacular performances against the backdrop of Cape Town’s Table Mountain and the Atlantic Ocean have become defining moments for music lovers.
While the European tour highlights Bantwini’s international success, the collaboration will also have a strong local focus.
Back home, Corona has been confirmed as the Official Beer Partner for Mayonie Open Air, Bantwini’s own festival property, which takes place in both Durban and Johannesburg.
Together, the partnership aims to create memorable sunset experiences where music, culture, travel and the outdoors come together, perfectly reflecting Corona’s globally recognised “This Is Living” philosophy.
For Bantwini, whose career has evolved from award-winning producer to internationally respected performer and entrepreneur, the appointment reflects his growing influence beyond the music industry.
His ability to connect African sounds with global audiences has made him one of South Africa’s most recognisable cultural ambassadors, earning him international acclaim while remaining deeply connected to his roots.
The collaboration also represents an important milestone for Africa, positioning one of the continent’s leading creative voices at the centre of an international lifestyle campaign that celebrates freedom, creativity and authentic experiences.
As Bantwini continues to perform on some of the world’s biggest stages, this partnership reinforces the increasing global recognition of African talent and culture.
Whether performing before thousands of fans in Europe or watching the sun set over Durban and Johannesburg during Mayonie Open Air, Zakes Bantwini continues to demonstrate why South African creativity deserves a place on the world stage.
With music, travel, lifestyle and culture coming together under one partnership, the collaboration promises to inspire fans to embrace life’s golden moments—wherever they may be.
A Partnership That Celebrates African Creativity
The appointment of Zakes Bantwini as Corona’s Brand Ambassador also reflects the growing global recognition of African music, fashion and culture. South African artists continue to headline international festivals, collaborate with global brands and influence audiences far beyond the continent. Partnerships like this not only elevate individual artists but also showcase Africa’s creative industries as drivers of tourism, entertainment and economic growth. For many young musicians and entrepreneurs, Bantwini’s success demonstrates that local talent can achieve international recognition while remaining proudly connected to its African roots.
Editor’s Note
The partnership forms part of Corona’s global lifestyle campaign celebrating outdoor experiences, music and meaningful connections through its internationally recognised “This Is Living” philosophy.
