Loeries 2026 Announces Second-Night Winners in Cape Town
LePub Johannesburg, Joe Public and Darling Films take Grand Prix honours as South Africa’s creative industry celebrates excellence
The Loeries 2026 awards continued in Cape Town on Friday, 9 October, with the second night of celebrations recognising outstanding creativity in advertising, brand communication and creative production across Africa and the Middle East.
Held at Cape Town City Hall, the ceremony celebrated agencies, brands, production companies and individual creatives whose work stood out across multiple disciplines, including public relations, media, live communication, audio, radio, film and integrated campaigns.
Among the evening’s biggest winners were LePub Johannesburg, Joe Public and Darling Films, each securing a Grand Prix for work created for leading brands. The ceremony also recognised industry leaders and organisations through special honours, including Brand of the Year, Agency of the Year and induction into the Loeries Hall of Fame.
LePub Johannesburg, Joe Public and Darling Films Win Grand Prix Awards
LePub Johannesburg received a Grand Prix in Live Communication, Live Events for “Bar de Change”, created for Heineken Beverages. The campaign also earned Silver in PR & Media Communication Campaign, adding to the agency’s recognition on the night.
Joe Public secured a Grand Prix in Audio & Radio, Radio Station Commercials, for “Spinning Thing”, created for Sunlight. The award highlighted the campaign’s achievement in a category celebrating creative work produced for radio and audio platforms.
Darling Films also took home a Grand Prix, winning in Film Crafts – Direction for “African Time”, created for South African Breweries (AB InBev). The recognition placed the production company among the evening’s leading creative contributors.
The awards reflected the range of creative disciplines represented at the Loeries, from live experiences and audio storytelling to film direction and integrated brand communication.
Loeries Recognises Industry Leaders and Top Agencies
Beyond the campaign awards, the second night celebrated individuals and organisations making a significant contribution to the creative industry.
Reg Lascaris of TBWA\Hunt Lascaris was inducted into the Loeries Hall of Fame, recognising his place among the influential figures associated with the region’s advertising and creative sectors.
Heineken Beverages was named Brand of the Year, while Publicis Groupe received Regional Agency Group of the Year.
Joe Public enjoyed a particularly successful evening, securing both Independent Agency of the Year and Agency of the Year honours, in addition to its Grand Prix for “Spinning Thing”.
These distinctions recognised achievement across different levels of the industry, from individual leadership and brand performance to agency excellence and creative execution.
The Philipstown WireCar Campaign Earns Gold
“The Philipstown WireCar Grand Prix”, created for The Philipstown WireCar Foundation, was another notable winner.
The work received Gold in Live Events, credited to Accenture Song South Africa, as well as Gold in Integrated Campaign, credited to Accenture Song Brand Cape Town (Pty) Ltd.
The campaign’s recognition across two categories demonstrated its strength in both live communication and integrated creative execution.
Lion Communication FZ-LLC also earned Gold in two categories for “Jeep Rescue Squad”, created for Jeep. The work received recognition in Media Innovation, Channel Creativity and Creative Strategy.
These wins added to a diverse night of awards celebrating the different ways creative teams develop ideas, communicate messages and connect brands with audiences.
Sanaa Mothabisa Recognised in Young Directors
The second-night ceremony also celebrated emerging creative talent, with Sanaa Mothabisa of Sanaa Films Pty Ltd receiving Gold in Young Directors.
The category recognises promising directing talent and provides a platform for emerging filmmakers to showcase their creative ability.
Recognition in this area highlights the importance of nurturing new voices in film and advertising, helping create opportunities for the next generation of directors to contribute to the industry.
In total, 128 awards were presented during the second night, including campaign awards and craft recognitions.
Celebrating Creative Excellence Across Africa and the Middle East
The Loeries remains a platform for recognising creative excellence in advertising and brand communication across Africa and the Middle East. Its awards span a wide range of disciplines, acknowledging the contributions of agencies, brands, production teams and individual creatives.
The second-night programme covered PR & Media, Live Communication, Media Innovation, Audio & Radio, Film, Comedic Impact, Integrated Campaign, New Launch Campaign, Effective Creativity, Creative Strategy and Young Directors.
The range of categories reflects the breadth of the modern creative industry, where brand storytelling can take many forms, from film and radio to live experiences, media innovation and integrated campaigns.
With Grand Prix winners, Gold recipients and industry honours announced, the second night of the 2026 Loeries celebrated both established creative leaders and emerging talent.
For the full collection of event photography, view the official Loeries Awards 2026 image gallery on Gallo Images.
| Entry Agency | Main Category | Category | Prize | Brand | Title |
| Impact BBDO | PR & Media | PR & Media Communication Campaign | Silver | AnNahar Newspaper | The Untaught History Edition |
| Lion Communication FZ – LLC | PR & Media | PR & Media Communication Campaign | Bronze | Jeep | Jeep Rescue Squad |
| LePub Johannesburg | PR & Media | PR & Media Communication Campaign | Silver | Heineken Beverages | Bar de Change |
| Joe Public | PR & Media | PR & Media Communication Campaign | Silver | Independent Media | Period Paper |
| Ogilvy | PR & Media | PR & Media Communication Campaign | Bronze | KFC & Volkswagen SA | ROMY’S LIFE CHANGING TIKTOK |
| Havas Middle East | PR & Media | PR & Media Communication Campaign | Bronze | adidas | Adizero Pasta |
| TBWA\ Hunt Lascaris | PR & Media | PR & Media Communication Campaign | Silver | Heineken Beverages South Africa | The Real Hand Model |
| The Bar Africa | PR & Media | PR & Media Communication Campaign | Bronze | NuVita Biscuits | NoVita |
| The Partnership | PUBLICIS | PR & Media | PR & Media Communication – Internal PR & Communication | Silver | Too Good | Paid Sick Leave For Cows |
| LePub Johannesburg | Live Communication | Live Events | Grand Prix | Heineken Beverages | Bar de Change |
| Accenture Song South Africa | Live Communication | Live Events | Gold | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| Fortune Promoseven LLC | Live Communication | Live Activations | Silver | IKEA Alsulaiman | Step Buy Step |
| Leo Middle East | Live Communication | Live Activations | Bronze | McDonald’s | Great Deliveries |
| Lion Communication FZ – LLC | Live Communication | Live Activations | Silver | Jeep | Jeep Rescue Squad |
| Havas Middle East | Live Communication | Live Activations | Bronze | adidas | Adizero Pasta |
| We Are Bizarre (Pty) Ltd | Live Communication | Live Events – Sponsorship | Bronze | AB InBev | Safari Cup |
| LePub Johannesburg | Live Communication | Live Events – Sponsorship | Bronze | Heineken Beverages | Whispering Commentator |
| Accenture Song South Africa | Live Communication | Live Crafts | Craft Certificate | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| Bananas | Media Innovation | Media Innovation – Single Medium | Silver | South African Breweries (AB InBev) | Makarapa Mule |
| Joe Public | Media Innovation | Media Innovation – Single Medium | Silver | Independent Media | Period Paper |
| Havas Middle East | Media Innovation | Media Innovation – Single Medium | Bronze | adidas | Adizero Pasta |
| The Up & Up Group Proprietary Limited | Media Innovation | Media Innovation – Single Medium | Bronze | MTN South Africa | Carry Them Forward |
| TBWA\ Hunt Lascaris | Media Innovation | Media Innovation – Single Medium | Bronze | Nissan South Africa | Nissan Intelligent Playlist |
| Dentsu Mozambique | Media Innovation | Media Innovation – Media Campaign | Bronze | AB InBev | The Reversible Jerseys |
| Accenture Song South Africa | Media Innovation | Media Innovation – Media Campaign | Silver | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| Fortune Promoseven LLC | Media Innovation | Channel Creativity | Bronze | Parkin | Spots for Shops |
| Saatchi & Saatchi Middle East | Media Innovation | Channel Creativity | Bronze | Saudia Airlines | Let It Fly |
| Lion Communication FZ – LLC | Media Innovation | Channel Creativity | Gold | Jeep | Jeep Rescue Squad |
| Dentsu Mozambique | Media Innovation | Channel Creativity | Silver | AB InBev | The Reversible Jerseys |
| Joe Public | Media Innovation | Channel Creativity | Bronze | Independent Media | Period Paper |
| Joe Public | Media Innovation | Channel Creativity | Silver | Breast Cancer UK | Street Nipples |
| Lion Communication FZ – LLC | Media Innovation | Use of Brand or Product Integration | Bronze | Jeep | Jeep Rescue Squad |
| Accenture Song South Africa | Media Innovation | Use of Brand or Product Integration | Bronze | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| TBWA\ Hunt Lascaris | Media Innovation | Creative use of Data-Driven Targeting | Bronze | Nissan South Africa | Nissan Intelligent Playlist |
| SERVICEPLAN GERMANY | Media Innovation | Creative use of Data Integration | Silver | Herconomy | Breastmilk Money |
| Fortune Promoseven LLC | Media Innovation | Geo Targeting Creativity | Silver | Parkin | Spots for Shops |
| TBWA\ Hunt Lascaris | Media Innovation | Geo Targeting Creativity | Gold | Nissan South Africa | Nissan Intelligent Playlist |
| Saatchi & Saatchi Middle East | Media Innovation | Media Innovation Crafts | Craft Certificate | Saudia Airlines | Let It Fly |
| The Odd Number (Pty)Ltd | Audio & Radio | Radio Station Commercials | Campaign Silver | Momentum Financial Advisors | BOAT |
| The Odd Number (Pty)Ltd | Audio & Radio | Radio Station Commercials | Campaign Gold | Salvation Army | Smangele |
| Avatar | Audio & Radio | Radio Station Commercials | Campaign Silver | Corruption Watch | Impempe is not Impimpi Babita Deokaran |
| Promise | Audio & Radio | Radio Station Commercials | Bronze | South African Breweries (AB InBev) | R&B |
| Joe Public | Audio & Radio | Radio Station Commercials | Grand Prix | Sunlight | Spinning Thing |
| Joe Public | Audio & Radio | Radio Station Commercials | Campaign Silver | South African Breweries (AB InBev) | Van Toeka af- Cellular provider. |
| Joe Public | Audio & Radio | Radio Station Commercials | Campaign Silver | Nedbank | When in Mexico |
| Halo | Audio & Radio | Radio Station Commercials | Campaign Bronze | Pineapple | Umbrella Policy |
| Halo | Audio & Radio | Radio Station Commercials | Campaign Gold | Capital Legacy | Pharoah Khanyi |
| Joe Public | Audio & Radio | Radio Station Commercials | Campaign Bronze | Chicken Licken | Lily Lavender |
| Joe Public | Audio & Radio | Radio Station Commercials | Bronze | Nedbank | Clickable Clicks |
| Joe Public | Audio & Radio | SA Non-English Radio Station Commercials | Campaign Silver | Chicken Licken | Mduduzi Junior |
| Joe Public | Audio & Radio | SA Non-English Radio Station Commercials | Campaign Bronze | Nedbank | Vegan Braai |
| The Up & Up Group Proprietary Limited | Audio & Radio | SA Non-English Radio Station Commercials | Campaign Silver | GalXBoy | Juwish |
| TBWA\ Hunt Lascaris | Audio & Radio | SA Non-English Radio Station Commercials | Campaign Bronze | Philips South Africa | Blades of our Lives |
| Publicis West Africa | Audio & Radio | Audio Experiences/Activations | Silver | Nestle | Maggi Mami |
| Machine_ | Audio & Radio | Audio Experiences/Activations | Bronze | Spotify | Wrapped 2026 – Amagwinya Akhona |
| Accenture Song Brand Cape Town (Pty) Ltd | Audio & Radio | Audio Experiences/Activations | Bronze | Allan Gray | A Seat at The Table |
| LePub Johannesburg | Audio & Radio | Audio Experiences/Activations | Bronze | Heineken Beverages | Whispering Commentator |
| TBWA\ Hunt Lascaris | Audio & Radio | Audio for Digital | Bronze | McDonald’s South Africa | Sing Loud Sing Proud |
| Joe Public | Audio & Radio | Radio Crafts – Writing | Campaign Craft Certificate | Nedbank | When in Mexico |
| Halo | Audio & Radio | Radio Crafts – Writing | Campaign Craft Certificate | Capital Legacy | Pharoah Khanyi |
| Avatar | Audio & Radio | Radio Crafts – Performance | Craft Certificate | Corruption Watch | Impempe is not Impimpi Babita Deokaran |
| The Odd Number (Pty)Ltd | Audio & Radio | Radio Crafts – Performance | Campaign Craft Certificate | Momentum Insure | THE NAPPER |
| The Odd Number (Pty)Ltd | Audio & Radio | Radio Crafts – Performance | Campaign Craft Gold | Salvation Army | Smangele |
| Joe Public | Audio & Radio | Radio Crafts – Performance | Craft Gold | Sunlight | Scraping Knife |
| Joe Public | Audio & Radio | Radio Crafts – Performance | Campaign Craft Gold | Chicken Licken | Lily Lavender |
| Joe Public | Audio & Radio | Radio Crafts – SA Non-English Writing | Campaign Craft Certificate | South African Breweries (AB InBev) | This Is African Time – The Apology |
| VML South Africa and Studio X Africa | Audio & Radio | Radio Crafts – SA Non-English Performance | Campaign Craft Certificate | The Coca Cola Company | Coca Cola – Returnables – Spaza Missions (Magriza) |
| Accenture Song Brand Cape Town (Pty) Ltd | Audio & Radio | Radio Crafts – Sound Design | Craft Certificate | Allan Gray | A Seat at The Table |
| SERVICEPLAN MIDDLE EAST FZ-LLC | Film | Film – TV & Cinema Commercials – up to 90s | Gold | BMW | Corners |
| VML SA | Film | Film – TV & Cinema Commercials – up to 90s | Gold | Vaseline | Love Hurts |
| Bananas | Film | Film – TV & Cinema Commercials – up to 90s | Silver | KFC Thailand | M ssing Piece |
| Ogilvy | Film | Film – TV & Cinema Commercials – up to 90s | Bronze | KFC South Africa | THE TASTE THAT HITS HOME |
| Joe Public | Film | Film – TV & Cinema Commercials – up to 90s | Silver | Chicken Licken | General Raj |
| Publicis Groupe Middle East | Film | Film – TV & Cinema Commercials – above 90s | Bronze | Salam Mobile | Unsaid |
| Joe Public | Film | Film – TV & Cinema Commercials – above 90s | Gold | South African Breweries (AB InBev) | This Is African Time |
| Joe Public | Film | Film – TV & Cinema Commercials – above 90s | Bronze | Nedbank | Money Relationships |
| Publicis Groupe | Film | Film – Online Film – above 30s | Bronze | The Hive | The Sea |
| Joe Public | Film | Film – Online Film – above 30s | Bronze | Amnesty International | South Africa | Thula Thula |
| Joe Public | Film | Film – Online Film – above 30s | Campaign Bronze | Uber | Teddy Bear |
| Halo | Film | Film – Online Film – above 30s | Bronze | Pick ‘n Pay | What Are They Feeding Them? |
| Dentsu Creative | Film | Film – Branded Content Film – Single | Bronze | South African Breweries (AB InBev) | First Beach |
| Accenture Song South Africa | Film | Film – Branded Content Film – Single | Silver | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| TBWA\ Hunt Lascaris | Film | Film – Branded Content Film – Single | Silver | Heineken Beverages South Africa | The Real Guy |
| SERVICEPLAN MIDDLE EAST FZ-LLC | Film | Film Crafts – Direction | Craft Gold | BMW | Corners |
| Carbon Films | Film | Film Crafts – Direction | Craft Certificate | KFC Thailand | M ssing Piece |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Direction | Grand Prix | South African Breweries (AB InBev) | African Time |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Direction | Craft Gold | ACTION AID | I’LL MARRY WHEN I WANT |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Cinematography | Craft Certificate | South African Breweries (AB InBev) | African Time |
| SERVICEPLAN MIDDLE EAST FZ-LLC | Film | Film Crafts – Cinematography | Craft Certificate | BMW | Corners |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Cinematography | Craft Certificate | NEDBANK | MONEY RELATIONSHIPS |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Cinematography | Craft Certificate | ACTION AID | I’LL MARRY WHEN I WANT |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Cinematography | Craft Gold | KFC | EAT THE RULES |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Cinematography | Craft Certificate | KFC | THE TASTE THAT HITS HOME |
| SERVICEPLAN MIDDLE EAST FZ-LLC | Film | Film Crafts – Writing | Craft Certificate | BMW | Corners |
| Romance Films (Pty) Ltd | Film | Film Crafts – Production Design | Craft Certificate | Chicken Licken | General Raj |
| Post Modern | Film | Film Crafts – Editing | Craft Gold | Castle Milk Stout | African Time |
| Accenture Song South Africa | Film | Film Crafts – Use of Technology | Craft Certificate | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| DARLING FILMS (PTY) LTD | Film | Film Crafts – Sound Design | Craft Certificate | South African Breweries (AB InBev) | African Time |
| TigerFight (pty) Ltd | Film | Film Crafts – Sound Design | Craft Certificate | Action Aid | I’ll Marry When I want |
| Create Mozambique | Integrated Campaign | Integrated Campaign | Silver | AB InBev | The Reversible Jerseys |
| VML SA | Integrated Campaign | Integrated Campaign | Bronze | Vaseline | Mntana Ka Gogo |
| SERVICEPLAN GERMANY | Integrated Campaign | Integrated Campaign | Bronze | Herconomy | Breastmilk Money |
| Leo Singapore | Integrated Campaign | Integrated Campaign | Bronze | Unilever | Vaseline & the real Nigerian Prince |
| Joe Public | Integrated Campaign | Integrated Campaign | Silver | South African Breweries (AB InBev) | This Is African Time |
| Clockwork | Integrated Campaign | Integrated Campaign | Bronze | Feelz | Feelz Cover |
| Promise | Integrated Campaign | Integrated Campaign | Bronze | South African Breweries (AB InBev) | The Cold Case |
| Accenture Song Brand Cape Town (Pty) Ltd | Integrated Campaign | Integrated Campaign | Gold | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| TBWA\ Hunt Lascaris | Integrated Campaign | Integrated Campaign | Silver | Heineken Beverages South Africa | The Real Hand Model |
| Lion Communication FZ – LLC | Effective Creativity | Effective Creativity | Bronze | KitKat Arabia | Auto Reply_Break |
| Publicis Middle East | Effective Creativity | Effective Creativity | Silver | Home Centre | There We Are |
| Saatchi & Saatchi ME | Effective Creativity | Effective Creativity | Silver | Nana | Ruby Blooms |
| Joe Public | Effective Creativity | Effective Creativity | Bronze | Nedbank | Hard-working Professionals |
| TBWA\ Hunt Lascaris | Effective Creativity | Effective Creativity | Gold | City Lodge Hotel Group | SOS |
| TBWA\ Hunt Lascaris | Comedic Impact | Comedic Impact | Silver | Heineken Beverages South Africa | The Real Hand Model |
| Publicis Groupe | Comedic Impact | Comedic Impact | Campaign Bronze | The Hive | The Sea |
| Bananas | Comedic Impact | Comedic Impact | Silver | KFC Thailand | M ssing Piece |
| Bananas | Comedic Impact | Comedic Impact | Silver | KFC Thailand | Chizzalulu Chizzalala |
| Accenture Song South Africa | New Launch Campaign | New Launch Campaign | Bronze | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| SERVICEPLAN GERMANY | New Launch Campaign | New Launch Campaign | Silver | Herconomy | Breastmilk Money |
| Bananas | New Launch Campaign | New Launch Campaign | Bronze | KFC Thailand | M issing Piece |
| Bananas | New Launch Campaign | New Launch Campaign | Silver | KFC Thailand | Chizzalala Chizzalulu |
| Fortune Promoseven LLC | Creative Strategy | Creative Strategy | Bronze | IKEA Alsulaiman | Step Buy Step |
| Impact BBDO | Creative Strategy | Creative Strategy | Bronze | AnNahar Newspaper | The Untaught History Edition |
| Saatchi & Saatchi Middle East | Creative Strategy | Creative Strategy | Silver | Saudia Airlines | Let It Fly |
| Lion Communication FZ – LLC | Creative Strategy | Creative Strategy | Gold | Jeep | Jeep Rescue Squad |
| SERVICEPLAN GERMANY | Creative Strategy | Creative Strategy | Silver | Herconomy | Breastmilk Money |
| TBWA\ Hunt Lascaris | Creative Strategy | Creative Strategy | Silver | Heineken Beverages South Africa | The Real Hand Model |
| Sanaa Films Pty Ltd | Young Directors | Young Directors | Gold | Sanaa Mothabisa | Film Director |
